Family-run small-batch beard care from Madison, Maine. Handcrafted oils, butters, balms, and soaps with all-natural ingredients.
True North Beard Co. is a family-owned grooming brand handmade in Madison, run by Kris and Tera and reachable at PO Box 98. Kris originally launched the line in 2016 while working as a General Contractor in Boston, paused in 2019 to regroup, and relaunched stronger in 2023. The full range covers beard oils, butters, balms, soaps, washes, conditioners, and the Wake Up! Beard Growth Oil, all built on a Shea Nut Oil base with cold-pressed carriers wherever possible. Soaps and washes are SLS/SLES, phthalate, paraben, and cruelty-free. Signature scents include Terafied Teramisu (coffee, cocoa, vanilla, whiskey), Candy Cane, Solitude, and Respect. The team goes live on YouTube every Tuesday and Friday at 8pm Eastern.
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